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Which Logo Do I Use?
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AM I PART OF UCSF HEALTH?
DOWNLOAD CLINICAL LOGOS
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CREATE A WEBSITE
USE DIGITAL COLORS
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TYPOGRAPHY & FONTS
COLORS
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posters
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download photos
choosing the right PHOTO
Building on our brand strategy, we developed a visual system to express our identity and visually strengthen the UCSF story. Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand.
General Brand Guidelines
Print Guidelines
Web & Digital Guidelines
PDF Guidelines
UCSF Brand Guide
Supplemental Guidelines for Programs/Initiatives and Partnerships
Editorial Style Guide
UCSF Health Visual Brand Guidelines
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New to UCSF, or looking to onboard a communicator? Haven't been able to attend a brand training in person? The UCSF Brand Training module on UC Learning Center provides a 20-minute overview of the UCSF brand, why it's important, and how to apply it to the work you do everyday.